Printed Promo Resources

Printed Promo Resources

Rug Brochures

Rug brochures tell about the Bunyaad Rug Program’s hand-knotted, heirloom quality, fairly traded rugs and how the program is empowering the rug artisans of Pakistan while keeping the artisans in the art form. It includes an artisan profile, how to search for rugs online, a brief description of the rugs we carry and an insert of the current year’s Rug Events in the US and Canada with contact information. Place a sticker with your event information on the brochure’s front cover.

Uses:

As bagstuffers, handouts, displayed for the taking in public buildings like libraries, hotels, restaurants, realty offices etc., church mailboxes or tables for outreach opportunities, for taking to offsite events as conversation starters. Be creative!

Time Frame:

Display these year round. (must contain the current Rug Event Listing Insert) Make sure that Ten Thousand Villages affiliated stores within a 150 mile radius also carry rug brochures year round.

How to Order:

We offer brochures with either the Ten Thousand Villages logo or Bunyaad logo.
Have a wholesale account at Ten Thousand Villages Akron? SKU#2200080 in packs of 50 with TTV logo. No cost for brochures.
Prefer the Bunyaad logo? Order from the Rug Room. Brochures come in packs of 50. No cost for brochures.

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promo rug brochure


3-Up Bagstuffers

An easy and most cost effective way to share about your rug event in your store and any off-site or community event you attend. Couple this with your series of e-blasts and the message will be reinforced with the right links to get your customers excited and in the door.

Uses:

Have a stack at your registers, hand them out to stores in your neighborhood. Take them along to off-site events or community gatherings. Print as many as you need, then print some more.

Time Frame:

Start handing them out as soon as your dates are set.

How to Order:

Bagstuffers will be prepped for each store and send out as soon as information about your event is confirmed.

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Postcards

Postcards include your Rug Event and Customer Seminar’s details. Stores can customize their postcards with the Ten Thousand Villages logo or their store’s individual logo.

Uses:

Mailed or bulkmailed to your store’s entire mailing list; handouts or bagstuffers in your store and stores within a 150 mile radius; church mailboxes or placed in community public buildings or offsite events for the taking.

Time Frame:

Postcards mailed to entire mailing list should be in customers’ hands one month before an event. Postcards as bagstuffers and handouts should be used during busiest times of year (Holidays) and then three months before your event.

Ten Thousand Villages stores or any stores that agree to promote your event should also have postcards as bagstuffers at the above mentioned times.

How to Order:

BEST PRACTICE is to place one large order of postcards that you will need for handing out, bagstuffing and bulk mailing. Do this prior to the Holidays to pass out during busiest times and reserve some for bulkmailing and handouts to be done nearer to your event. Order by September 30.

OTHER OPTION: Order postcards from the rug room 4 month out just for bulkmailing or handing out prior to your event. We will design and print them and you may choose whether to have our printer bulk mail them or use your own bulk mailer or hand them out in your store etc.

The designing, paper and printing of the postcard will be free up to 10,000 copies. Postcards beyond 10,000 will cost 7 cent each for printing. We will only do one free print run per store. Your store will be responsible for bulk mailing charges,postage and/or UPS charges for mailing to your store.

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Invitation/Thank You Cards

These cards are designed to be used for any purpose surrounding rug events. Photos of artisans and rugs are on the front and back of the card while the inside is blank for your handwritten message. Cards may be handwritten or run through a laser printer. The size is roughly 6 3/4″ width x 4 3/4″ height.

Uses:

  • Invitations: Keep a list of mailing/emailing/phone# for former rug customers and individuals who have taken rugs home on approval. A simple invitation to your Rug Event may return customers that are already enthused about our rugs. Bunyaad records show that after their initial rug purchase, the average customer returns about 5 times for other rug purchases.
  • Thank you Cards: A personalized thank you for purchasing a fairly traded rug indicates the level of customer service we desire for our customers.

Time Frame:

  • Invitations to former customers who purchased rugs or just took rugs home on approval: send 1 month before your event.
  • Thank You Cards: send soon after your event.

How to Order:

Order from the Rug Room. $10 for a pack of 20 cards and 20 white envelopes.

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__Days Until Sign

An 8 1/2 x 11 poster designed as a countdown to your rug event.

Uses:

Display within your store or in your store’s window to attract customers’ attention and encourage conversation about your coming event. Count down daily using a vis-a-vis pen to change dates. Place your rug event dates on the line provided.

Time Frame:

Display this sign within your store as soon as you know your event dates through your event days.

How to Order:

Order signs from the rug room when you know your new dates. Free of charge!

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Rug Event Posters 8.5×11 or 11×17

Posters showcase the details of your Rug Event.

Uses:

Display these:

  • in your store or around your town in community spots.
  • in other Ten Thousand Villages stores or any store that would help promote your event
  • in towns/cities from which you wish to draw new customers.

Time Frame:

Post two months out from your rug event.

How to Order:

  • The 8.5×11 size poster is part of the promo package that will come to you 2-3 month prior to your event.
  • Order the larger size poster (11×17) about 3 months before your event. The rug room will personalize a poster for your store, send the PDF to you for proofing and when approved, you may have it printed at your local Kinkos type store or run off on a color copier. Designed free of charge.

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Poster 8.5×11

Poster 17×11


Yard Signs

These signs announce your rug event to the community and beyond, and drive customers to your event! When Ithaca customers were asked how they heard about the rug event they said “How couldn’t I know it’s going on. Signs are EVERYWHERE.” The Ithaca store recently increased their number of yard signs to 50. Goshen was pleased when a customer who attended their event after noticing a sign, purchased $27,000 in rugs.

Uses:

Place on properties of board, staff, volunteers and friends of your store who can check on the signs and remove them immediately after your event. It’s good to place them at high trafficked areas if you have gotten permission first. Don’t place the majority of your signs at the location of your event. They are meant to drive customers to your event.

Time Frame:

Place 3–4 weeks before your event.

How to Order:

Order 3 months out from your event. Choose a white or yellow background. Approximate pricing for signs & metal stands (does NOT include shipping):

  • 25 ordered $9.40/sign
  • 50 ordered $5.90/sign
  • 100 ordered $4.60/sign

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promo-signs-yard


Sidewalk Sign Posters

If you have an extra sidewalk sign, we can design and print custom fit posters for your rug event. A great way to attract walkers/drivers to your rug event!

Uses:

Display outside store.

Time Frame:

Display 1 month out.

How to Order:

Order 3 months out. We will design the 2 posters, send you the PDF for proofing and have our printer print and send them to you. $40 for 2 sides plus shipping.

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Rug Banner for Storefront or Street

Banners with a rug image have been very effective over the years in drawing customers that were just passing by without prior knowledge of the event.

Uses:

Hang outside front of store, at offsite location (or both). Hang in public area (with permission.)

Time Frame:

Hang banners 1 month out.

How to Order:

Order 3 months out to be designed by the rug room. We will send you the PDF for proofing and then have our banner maker create your banner. Designed free of charge. Banner cost depends on size, ex. 1.5′x10′ banner cost $70 this past year, 2013. A patch can be purchased to change event dates for another year. Price of patch depends on size of banner but is in the $30 range.

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rug event banner

Order Print Promo Resources

Brochures
 

ONLY order here IF you don\'t order from Ten Thousand Villages. If you are US store that orders from Ten Thousand Villages, please order your free brochures from the warehouse, sku# 2200080. If you are a Canadian store, order your brochures from Ten Thousand Villages New Hamburg, English sku# 1023008, French sku#1023018
Postcards
 

Postcards should be ordered for mailings only. For handing out in store, please use the bag stuffers sent to you via PDF. Postcards can only be ordered by US stores. So sorry!
Only if you plan to bulk mail from your store.
Invitation/Thank You Cards
 

Free (you just pay for us to ship them to you. Sorry, US stores only.)
__Days Until Sign
 

Rug Event Posters
 

We will automatically send you a PDF for an 8 1/2 x 11 Rug Event Poster. Do you need a larger version as well?
Yard Signs
 

US Stores: The price break between 25 & 50 is extremely minimal so we normally recommend at least 50. Canadian Stores: We are diligently trying to find a great place to have yard signs printed in Canada as they are the #1 promo item we have to get folks in the door at rug events. Three cheers to the One World Market in Ithaca, NY, who pioneered this idea.
Sidewalk Sign Posters
 

US stores, order if you have an outdoor sign that allows inserts. Otherwise, just make a great sign on your chalkboard. Canadian stores, please make a great sign on your chalkboards.
Rug Event Banner
 

Enter dimensions needed in width x height. Also, please note if you need wind slits (wind slits are usually needed for outdoor banners that will be hung where there is a lot of wind. Banners with wind slits, however, can not be easily patched for the next year). US stores only at this point.
Enter your patch size needed (w x h), text to be replaced and new text.
Additional Comments
 

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