Promotions

Promotion Resources for Your Rug Event

The Rug Department is pleased to offer the following promotional resources to assist in getting the word out about your upcoming Oriental Rug Event.

When and what promo resources to order?


Calendar

Start the order process early, at least 7 months out. You don’t have to order all your promotion at one time, but order promotion as early as you are able to avoid last minute frenzy

  • Use the descriptions of each type of promo to help you decide what will work best for your event and fit within your budget.
  • Follow suggested order time frames below each description for best promotion of your event.
  • Order your promo using the Individual Order Forms under each promo piece description.

Bunyaad suggests this baseline promotion:

  • Year round promotion:
    • Rug Brochures in your store year round
    • Rug DVDs for customers, board, staff & volunteers
    • ____Days Until Signs
    • Sample rugs displayed in your store.
  • Mailings and/or e-mailings to everyone on your store’s lists
  • Educate board, staff and volunteers about your rug event to get everyone on board and excited about your upcoming rug event.